To start a new section, hold down the apple+shift keys and click to release this object and type the section title in the box below. But the popularity of ownership is falling, with ‘access’ or subscription sales accounting for 39 per cent of total retail sales in 2015, up from 34 per cent in 2014. Customer subscriptions are a highly attractive prospect for many media and entertainment companies, providing stable, recurring revenue, and access to additional customer data with which to support ancillary advertising sales. The top ten companies by profit margin include five subscription businesses, from B2C information publishers such as Euromonitor to consumer-facing brands like Which? and Sky. Figure 7. UK retail revenues, Access vs Ownership (2015, £m) 3,000 2,500 2,000 1,500 1,000 500 0 Games Video (Film & TV) Music Ownership Access Source: Official Charts, GfK, HIS via Entertainment Retailers Association 16