To start a new section, hold down the apple+shift keys and click to release this object and type the section title in the box below. Figure 6. Geographic source of revenues by sector 100% 93 97 96 94 95 91 87 91 80% 81 80 74 72 70 67 64 60% 54 49 46 40% 20% 20 8 13 8 5 7 5 66 0% Advertising Books Films Information Magazines Music News TV Gaming publishing production % from UK % from developed markets (UK, W. Europe, N. America) % from emerging markets Source: Company data, Deloitte analysis When it comes to choosing the geographic markets to play in, relatively few media and entertainment companies can claim to be truly global. Within the top 10, WPP is the only UK registered company that has a significant presence in all continents. At a sub-sector level, information publishing generates the most revenue from developing markets, with an average of 20 per cent, compared with less than 10 per cent across most other sub-sectors. 12