Figure 4: Time spent watching video content by device, US, among 14-25 year-olds Q: Of the time you spend watching movies/TV shows/sports/user-generated content, what percentage do you watch on the following devices? 60% 53% 50% 40% 41% 40% 32% 30% 24% 20% 9% 8% 8% 10% 10% 8% 8% 5% 0% Movies TV shows Sports User-generated content Movies TV shows Sports User-generated content Laptop/Desktop Smartphone Tablets Base: Respondents aged 14-25 (424 respondents) Source: Deloitte US’s Digital Democracy Survey, Ninth edition, November 2014. See endnotes for further information on the research. 65 Another example is online banking. According to a 2014 US study , 20-34 year-olds were much more likely than any other demographic to conduct banking-related activities via digital channels, with 65-80 percent using digital to make internal transfers, check for fraudulent charges or check account balances. They were also the most likely to use the bank’s mobile app: more than twice as likely as 66 Generation X (35-49 year olds) and nearly eight times as likely as Baby Boomers (50-70 year olds) . However, although they did use the mobile app for checking balances, and external and internal transfers, when asked to express a preference for the mobile app or the bank website, millennials preferred the website more than two-to-one over mobile for each type of transaction. Shopping is another use where the PC still has its place. US 18-34 year olds spend $2,000 per year on digital purchases, 79 percent said in a survey that they discovered a new brand or product through 67 mobile, and more than half said they prefer the mobile shopping app to the online site . But a 2014 survey of US 19-33 year-olds showed that they still prefer using their computer over either the smartphone or tablet for checking product details or availability, and especially for making the actual purchase, with nearly two-thirds using their computer, and only about 40 percent using their 68 smartphone or tablet . In a more recent 2015 Deloitte US survey, 18-24 year olds were most likely to use their mobile devices to find the location of stores, shop/browse online and compare prices. However, only 39 percent used their smartphone for actual purchases, and only 27 percent used their 69 tablets . Technology, Media & Telecommunications Predictions 2016 11