Media Virtual reality: a billion dollar niche 22 Mobile games: leading, but less lucrative 26 Mobile ad-blockers: saved by the app? 28 The award for stable box office revenues in the face of digital media goes to… 30 US TV: erosion, not implosion 35 European football scores $30 billion 39 eSports: bigger and smaller than you think 42 Technology, Media & Telecommunications Predictions 2016 21