Figure 19: Communication services used in the last week by ‘data exclusives’, 2015 Question: In the last seven days, in which of the following ways have you used your smartphone to communicate with others (all forms of communication excluding standard voice calls)? 70% 60% 60% 52% 51% 50% 48% 40% 30% 19% 18% 20% 10% 10% 5% 0% SMS IM app Emails Social networks VoIP MMS Video calls Other Weighted base: Smartphone owners who did not use their device to make voice calls in the last seven days (4,634) Source: Deloitte member firms’ Global Mobile Consumer Survey. Respondents in the following developed countries: Australia, Canada, Finland, France, Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, UK, US, May-July 2015 The age group with the largest proportion of data Figure 20 shows the proportion of data exclusive users exclusives as of mid-2015 was 18-24 year-olds, by age group. 31 percent of whom (in developed countries) reported not making phone calls on a weekly basis, compared to the average for adults of 22 percent. Figure 20: ‘Data exclusive’ mobile users, by age group, 2015 Question: In the last seven days, in which of the following ways have you used your smartphone to communicate with others (all forms of communication excluding standard voice calls)? 35% 31% 30% 26% 25% 23% 21% 20% 19% 18% 15% 10% 5% 0% 18-24 25-34 35-44 45-54 55-64 65-75 Weighted base: Smartphone owners who did not use their device for voice calls in the last seven days (4,634) Source: Deloitte member firms’ Global Mobile Consumer Survey. Respondents in the following developed countries: Australia, Canada, Finland, France, Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, UK, US, May-July 2015 Technology, Media & Telecommunications Predictions 2016 55