The big challenges Case studies Our wardrobe Insight & research The way we work Next steps 08 Manaƒinƒ bran an re€uaiona risk Neary hree˜ uarers o‚ …a‹or oss eens o††urre I †an ake …any years o bui a bran bu ony one ue o †orreae an …o…en o ruin i­ Luxury brans hae a„ays neee o inere€enen risks €re€are ‚or an res€on o sraeƒi† un†erainy †or€orae risks an re€uaiona issues – „hi†h †an €ay ou oer i‚‚eren i…e horiªons­ ‘u in a „or o‚ in†rease †o…€exiy The alue killers reisitedœ ‘ risk management study oaiiy an un†erainy brans „i nee o baan†e †‡ˆ‹ €eloitte ƒro„h as€iraions an o€eraiona €ans „ih he sraeƒi† risks hey ‚a†e­ As he o€erainƒ eniron…en †oninues o eeo€ in †o…€exiy ¡e­ƒ­ eoinƒ reƒuaion so†ia …eia †o……uni†aions …ore †onsu…er †hannes broaer ƒeoƒra€hies ‘‚aser’ risks£ †o…€anies „i nee o in†rease heir iƒian†e – „ih bran an re€uaion beinƒ he sronƒes †o……oiy o €roe†­ —i l €€‚‹€ ‚‹ ­ †Ši‚‹l ­i€k ’‹ ’ ‹ €on’t wait until a crisis hits to get ready – “we wish we’d acted earlier” 1 2 ˜ery decision during a ma™or crisis can affect stakeholder alue 3 Response times should be in minutes not hours or days 4 šou can emerge stronger 5 ›hen a crisis seems like it’s oer it’s not