But compared to what has happened to the DVD It is also worth noting that the number of tickets sold business, the DVD rental business, and other traditional annually in US and Canada since 2002 is down from media, cinema is doing better than most. 1.58 billion to about 1.3 billion in 2015. That 18 percent fall is not bad compared to other traditional media in Charging for feature films has been an industry the same time period, but is also not as serious as the for over 100 years. Globally the industry is about previous decline in the movie business caused by a new 196 $40 billion per year , and although it is declining in technology. In 1947 US box office reached a peak of some markets, it is doing so at a very moderate pace 4.7 billion tickets sold, but the rise of TV saw ticket sales compared to other industries that face threats from fall to a billion by 1964 – a 78 percent collapse over only digital and the Internet. 200 17 years . It seems likely that the greater ease and accessibility Importantly, the stability of movie admissions is not of legal and illegal movie streaming or downloading being driven by older audiences, in the way that TV has had an effect on movie box offices. One estimate viewing is, where younger viewers watch about half of the cost of piracy to the US studios was $6.1 billion as many hours per day as people aged 65 or over. 197 a year . What was a growth industry to 2002 is now The average North American aged 2 or over attended marked by annual fluctuations around a slow decline. just under four movies per year in 2015, while the And although the dollar value of admissions has been 201 average 12-24 year old went to 6.3 movies . Yes, they relatively stable, the decline in terms of tickets is steeper: are consuming movies on YouTube, iTunes application compared to a 0.8 percent decline in constant dollars 202 program , Netflix and illegal streaming/download sites, for 2002-2015, the number of tickets sold has declined but they continue to over-index on cinema-going as about twice as quickly at 1.5 percent annually. well, citing the ability to socialize with friends and the 203 big screen experience . That is still not the kind of erosion seen in many other traditional media, but given that movie theater owners make money from both admissions and concessions, the number of tickets matters a lot. Concession revenues are about 45 percent as the amount of the money from 198 admissions , but they are an even larger source of 199 profits, with margins of about 85 percent . … compared to what has happened to the DVD business, the DVD rental business, and other traditional media, cinema is doing better than most. 32