127. Predictive Hiring: An Interview with Gild’s SVP of Marketing, Robert Carroll [Part2], Gild, as accessed on 20 November 2015: https://www.gild.com/blog/predictive-hiring-an-interview-with-robert-carroll-part-2 128. Kaspersky Lab Extends Its Intelligent Virtual Agent Lena From Customer Support to the Sales Function, Marketwired, 19 January 2012: http://www.marketwired.com/press-release/kaspersky-lab-extends-its-intelligent-virtual-agent-lena-from- customer-support-sales-1608692.htm 129. Hitachi Hires Artificially Intelligent Bosses For Their Warehouses, Popular Science, 8 September 2015: http://www.popsci.com/ hitachi-hires-artificial-intelligence-bosses-for-their-warehouses 130. Automated personalization Capability Spotlight, Adobe, as accessed on 17 December 2015: http://wwwimages.adobe.com/ content/dam/acom/en/solutions/target/pdf/54658.en.target.spotlight.automated-personalization.pdf 131. VMware ‘Machine Learning’ Helps Spot Trouble, InformationWeek, 28 May 2014: http://www.informationweek.com/cloud/ infrastructure-as-a-service/vmware-machine-learning-helps-spot-trouble/d/d-id/1269234 132. Watson for Oncology, IBM, as accessed on 17 December 2015: http://www.ibm.com/smarterplanet/us/en/ibmwatson/watson- oncology.html 133. Artificial Intelligence Technologies Are Quietly Penetrating a Wide Range of Enterprise Applications, According to Tractica, Business Wire, 19 August 2015: http://www.businesswire.com/news/home/20150819005015/en/Artificial-Intelligence- Technologies-Quietly-Penetrating-Wide-Range 134. This article provides a good example of the strength of immersion that is possible with VR, see Getting sweaty with the future of Sony’s virtual reality, Engadget, 11 June 2014: http://www.engadget.com/2014/06/11/the-future-of-sony-virtual-reality-e3- morpheus/ 135. CGI provides the most realistic depth immersion while 360 videos offer more detail but less immersive pictures. 136. According to Deloitte Global research, we believe 90 frames per second (FPS) is required for a high quality VR experience; 75 (FPS) will provide a good experience on a powerful PC and 60 FPS may cause some feelings of nausea. Any fewer could cause users to feel ill-at-ease. 137. We are assuming that products will launch Q2 or later in the year, including HTC’s Vive. See HTC Vive Update, HTC, 8 December 2015: http://blog.htc.com/2015/12/htc-vive-update/ 138. For more information on treadmill for VR, see Virtuix Omni, Virtuix, as accessed on 21 December 2015: http://www.virtuix. com/ 139. As an indicator of the number of serious games players, there are about 125 million who use Steam. See Steam has over 125 million active users, 8.9M concurrent peak, VG247, 24 February 2015: http://www.vg247.com/2015/02/24/steam-has- over-125-million-active-users-8-9m-concurrent-peak/ 140. For more information on gaming accessories and price, see PC gaming hardware, Amazon, as accessed on 21 December 2015: http://www.amazon.ca/s/ref=s9_acss_bw_ct_Computer_ct_4_h?rh=i:videogames,n:356952011&ie=UTF81&pf_ rd_m=A3DWYIK6Y9EEQB&pf_rd_s=merchandised-search-5&pf_rd_r=189PH7Y5KJCSMS533RY0&pf_rd_t=101&pf_rd_ p=2253574542&pf_rd_i=1235983011 141. One of the biggest giveaways was of a million units by the New York Times in late 2015. See New York Times Gives Away One Million Virtual Reality Viewers for New App, Variety, 20 October 2015: http://variety.com/2015/digital/news/nyt-vr-virtual- reality-cardboard-new-york-times-1201622150/ 142. For example, see Best Google Cardboard apps: Top games and demos for your mobile VR headset, Wareable, 26 November 2015: http://www.wareable.com/google/the-best-google-cardboard-apps; The best virtual reality apps for iPhone, compatible with Google Cardboard, AppleInsider, 1 August 2015: http://appleinsider.com/articles/15/08/02/the-best-virtual-reality-apps- for-iphone-compatible-with-google-cardboard 143. For more information, see HULU DIVES INTO VIRTUAL REALITY, Hulu, 24 September 2015: http://blog.hulu.com/2015/09/24/ huluvirtualreality/ 144. As of end-2015, a few professional VR cameras had launched. For example, see Nokia announces OZO virtual reality camera for professional content creators, Nokia, 29 July 2015: http://company.nokia.com/en/news/press-releases/2015/07/29/nokia- announces-ozo-virtual-reality-camera-for-professional-content-creators 145. For more information, see Interview: VR movie pioneer on the challenges and future of virtual reality filmmaking, PCWorld, 9 April 2014: http://www.pcworld.com/article/2141202/interview-vr-movie-pioneer-on-the-challenges-and-future-of-virtual- reality-filmmaking.html 146. For more information, see Eye, 360 Designs, as accessed on 21 December 2015: http://360designs.io/eye/ 147. DigitalVR develops virtual reality platform for architects, Prolific North, 29 October 2015: http://www.prolificnorth. co.uk/2015/10/digitalvr-develops-virtual-reality-platform-for-architects/ 148. How this 150-year-old company uses virtual reality, Fortune, 25 August 2015: http://fortune.com/2015/08/25/mccarthy- construction-vr/ 149. See 8 Amazing Uses for VR Beyond Gaming, PCMagazine, as accessed on 21 December 2015: http://uk.pcmag.com/wearable- tech/39151/gallery/8-amazing-uses-for-vr-beyond-gaming?p=4 150. Virtual Reality In Healthcare: Where’s The Innovation?, TechCrunch, 16 September 2015: http://techcrunch.com/2015/09/16/ virtual-reality-in-healthcare-wheres-the-innovation/ Technology, Media & Telecommunications Predictions 2016 67

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