270. For more information, see Telefónica adquiere los derechos televisivos de la Liga por 600 millones de euros, Expansion.com, 10 July 2015: http://www.expansion.com/empresas/tecnologia/2015/07/10/559febb846163f082f8b45a8.html ; LaLiga se asegura 1.600M€ al año por derechos televisivos, futbol.as.com, 3 December 2015: http://futbol.as.com/futbol/2015/12/02/ mas_futbol/1449086745_773942.html 271. For more information, see: www.deloitte.co.uk/sportsbusinessgroup 272. Number of UK pay-TV subscribers grows to 17.4 million, broadbandchoices, 15 June 2015: http://www.broadbandchoices. co.uk/news/tv/number-of-uk-pay-tv-subscribers-grows-to-17-million-00494 273. The number of pay-TV subscribers in Spain from Q2 2015 as published by Comisión Nacional de Mercados y Competencia; 29 percent is obtained by dividing the 18.3 million households in 2014 as per Instituto Nacional de Estadística by the number of pay-TV households 274. Manchester United plc reaches agreement with Adidas, Investis, 14 July 2014: http://otp.investis.com/clients/us/manchester_ united/usn/usnews-story.aspx?cid=972&newsid=21515 275. For information on Bosman ruling, see Bosman ruling, Wikipedia, as accessed on 18 December 2015: https://en.wikipedia.org/ wiki/Bosman_ruling 276. City Football Group announces US$400m China Media Capital led-consortium minority shareholding, City Football, 1 December 2015: http://mediazone.cityfootball.com/wp-content/uploads/2015/12/City-Football-Group-announce-new- partnership-with-CMC-Holdings.pdf 277. China Media Capital To Pay $1.3 billion For Soccer League Broadcast Rights, Forbes, 14 November 2016: http://www.forbes.com/sites/janeho/2015/11/14/li-ruigangs-china-media-capital-to-pay-1-3-billion-for-soccer-league-broadcast- rights/ 278. See Dalian Wanda scores 20% stake in Atletico Madrid, Atletico De Madrid, 31 March 2015: http://en.clubatleticodemadrid. com/noticias/wanda-group-is-now-the-owner-of-20-of-the-club-s-shareholding 279. See Wanda Group acquires Infront Sports & Media from Bridgepoint at EUR 1.05 billion, Infront, 10 February 2015: http://www.infrontsports.com/news/2015/02/wanda-group-acquires-infront-sports-and-media-from-bridgepoint/ 280. See World Cup: Does US really have the most fans in Brazil?, BBC, 25 June 2014: http://www.bbc.co.uk/news/blogs-magazine- monitor-27978699 281. Esports (also known as eSports, e-sports, competitive gaming, electronic sports, or progaming in Korea) is a term for organized multiplayer video game competitions, particularly between professional players. See Esports, Wikipedia, as accessed on 10 December 2015: https://en.wikipedia.org/wiki/Esports 282. There are two highly divergent publicly available reports that estimate the 2015 eSports market size. One suggests a market of $250 million, fairly evenly split between Asia, North America and Europe while the other gives a figure of $748 million, with Asia being over 60 percent of the total. See eSports revenues to pass $250 million in 2015 – Newzoo, gamesindustry.biz, 3 June 2015: http://www.gamesindustry.biz/articles/2015-06-03-esports-revenues-to-pass-usd250-million-in-2015-newzoo; The worldwide eSports market reaches 134 million viewers, SuperData, 4 May 2015: https://www.superdataresearch.com/ blog/esports-brief/. It is impossible to reconcile the two estimates, so Deloitte Global is using $400 million, which is below the midpoint. Market growth for 2016 is assumed to be 25 percent, in line with both reports. 283. eSports is bigger than Basketball, Medium, 7 March 2015: https://medium.com/@esportsclips/esports-is-bigger-than- basketball-8c5bbf84c240#.wm9680fdt 284. Activate Tech and Media Outlook 2016 (Page 104), SlideShare, 20 October 2015: http://www.slideshare.net/ActivateInc/ activate-tech-and-media-outlook-2016 285. This Is eSports: Where Pro Gamers Are YouTube Heroes and Entertainment’s New Rock Stars, SingularityHUB, 28 October 2015: http://singularityhub.com/2015/10/28/this-is-esports-where-pro-gamers-are-youtube-heroes-and-entertainments-new- rock-stars/?utm_content=buffer85846&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer 286. For more information on PewDiePie, see PewDiePie, YouTube, as accessed on 10 December 2015: https://www.youtube.com/ user/PewDiePie/about 287. For more information on VanossGaming, see VanossGaming, YouTube, as accessed on 10 December 2015: https://www. youtube.com/user/VanossGaming/about 288. Gaming Channels With The Most Subscribers: The Top 10 Gaming Channels On YouTube, NewMediaRockstars, 4 March 2015: http://newmediarockstars.com/2015/03/gaming-channels-with-the-most-subscribers-the-top-10-gaming-channels-on-youtube/ 289. New Report Details How eSports Is An Effective Engagement And Marketing Tool, Forbes, 25 February 2015: http://www. forbes.com/sites/insertcoin/2015/02/25/new-report-details-how-esports-is-an-effective-engagement-and-marketing-tool/ 290. Amazon acquires Twitch: World’s largest e-tailer buys largest gameplay-livestreaming site, VentureBeat, 25 August 2015: http://venturebeat.com/2014/08/25/amazon-acquires-twitch-worlds-largest-e-tailer-buys-largest-gameplay-livestreaming-site/ 291. This eSports company just got acquired for $87 million, Fortune, 3 July 2015: http://fortune.com/2015/07/03/esl-esports- acquisition/ 292. Russian eSports could bring billions of dollars to investors, RBTH Network, 27 October 2015: http://rbth.com/ business/2015/10/27/rusian-esports-could-bring-billions-of-dollars-to-investors_534365 Technology, Media & Telecommunications Predictions 2016 73