227. The Truth and Distraction of US Cord Cutting, REDEF, 20 October 2015: http://redef.com/original/the-truth-and-distraction-of- us-cord-cutting 228. Q1 2015 net losses were 31K subscribers, Q2 was – 605K, and Q3 was – 175K, for a total decline to September 30, 2015 of 811,000. See The Cord-Cutting Verdict for Pay TV, The Wall Street Journal, 9 November 2015: http://blogs.wsj.com/ moneybeat/2015/11/09/the-cord-cutting-verdict-for-pay-tv/; Q4 numbers were unavailable at the time of publication, but Q4 tends to be seasonally stronger than Q2 and Q3 (although not as strong as Q1); we estimate about 100K in net losses, and a total of less than 1 million for the year. 229. 99.4 million as of Q3 2015. See The Truth and Distraction of US Cord Cutting, REDEF, 20 October 2015: http://redef.com/ original/the-truth-and-distraction-of-us-cord-cutting?curator=MediaREDEF. The number is an estimate: the largest pay- TV providers publish quarterly numbers, and represent just under 84 million homes as of Q3 2015. See Major Pay-TV Providers Lost About 190,000 Subscribers in Q3 2015, Leichtman Research Group (LRG), 16 November 2015: http://www. leichtmanresearch.com/press/111615release.html 230. Deloitte US’s Digital Democracy Survey, Deloitte Development LLC, Ninth edition, 2015: http://www2.deloitte.com/content/ dam/Deloitte/se/Documents/technology-media-telecommunications/Digital-Democracy-Survey-DDS_Executive_Summary_ Report_Final_2015-04-20-tmt.pdf 231. At 101 million US households in 1997, that represented 72 percent pay-TV penetration, roughly comparable to our 2020 forecast of 70 percent. See US Households,1 Families, and Married Couples, 1890–2007, Infoplease, as accessed on 17 December 2015: http://www.infoplease.com/ipa/A0005055.html 232. Baseline Household Projections for the Next Decade and Beyond, The Joint Center for Housing Studies of Harvard University, 27 March 2014: http://www.jchs.harvard.edu/research/publications/baseline-household-projections-next-decade-and-beyond 233. Good News, TV Guys: ComScore Found Your Missing TV Watchers, Re/code, 14 October 2014: http://recode.net/2014/10/14/ good-news-tv-guys-comscore-found-your-missing-tv-watchers/ 234. Cablevision Now Offering Free Digital Antennas For Cord-Cutters, Consumerist, 23 April 2015: http://consumerist. com/2015/04/23/cablevision-now-offering-free-digital-antennas-for-cord-cutters/ 235. The number of broadband-only homes was 2.157 million in 2014, and 3.285 million in 2015, that is a gain of 1.128 million or more than 50 percent. Nielsen Total Audience Report: Q2 2015 (table 7, page 18), Nielsen, 21 September 2015: http://www.nielsen.com/us/en/insights/reports/2015/the-total-audience-report-q2-2015.html 236. For more information, see Peak Cable, Asymco, 19 March 2015: http://www.asymco.com/2015/03/19/peak- cable/#identifier_1_7041 237. Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From, Nielsen, 6 May 2014: http://www.nielsen.com/us/en/insights/news/2014/changing-channels-americans-view-just-17-channels-despite-record-number- to-choose-from.html 238. Deloitte US’s Digital Democracy Survey, Ninth edition, Deloitte Development LLC, 2015: http://www2.deloitte.com/us/en/ pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends. html 239. $89.78 in 2014. For more information, see Major Pay-TV Providers Lost About 190,000 Subscribers in Q3 2015, Leichtman Research Group, 2 September 2014: http://www.leichtmanresearch.com/press/090214release.pdf 240. VIDEO TRENDS REPORT, Digitalsmiths, Q2 2015: http://www.digitalsmiths.com/downloads/Digitalsmiths_Q2_2015_Video_ Trends_Report-Consumer_Behavior_Across_Pay-TV_VOD_PPV_OTT_Connected_Devices_and_Content_Discovery.pdf 241. More Americans move to cities in past decade – Census, Reuters, 26 March 2012: http://www.reuters.com/article/2012/03/26/ usa-cities-population-idUSL2E8EQ5AJ20120326#KU0uUIix292I0FWb.97 242. Mohu MH-110633 Leaf Metro HDTV Antenna, Amazon, as accessed on 17 December 2015: http://www.amazon.com/Mohu- Leaf-Metro-HDTV-Antenna/dp/B00JC9J2NQ/ref=sr_1_3?ie=UTF8&qid=1448491046&sr=8-3&keywords=mohu+leaf+antenna 243. Nielsen Total Audience Report: Q2 2015 (table 7, page 18), Nielsen, 21 September 2015: http://www.nielsen.com/us/en/ insights/reports/2015/the-total-audience-report-q2-2015.html 244. 5 TV antenna tricks for the modern-day cord cutter, TechHive, 4 March 2015: http://www.techhive.com/article/2892160/smart- tv/5-tv-antenna-tricks-for-the-modern-day-cord-cutter.html 245. The Nielsen Total Audience and Cross Platform reports provide the following figures for ‘Broadcast only homes’ for Q1: Q1 2010: 11.170 million, Q1 2011: 11.193 million, Q1 2012: 11.067 million, Q1 2013 11.173 million, Q1 2014 11.617 million, Q1 2015 12.513 million. Nielsen Total Audience Report: Q1 2015 (table 1, page 11), Nielsen, 23 June 2015: http://www.nielsen. com/us/en/insights/reports/2015/the-total-audience-report-q1-2015.html; Nielsen Cross Platform Report Q1 2011 (table 1 page 5), Nielsen, June 2011: http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2011/06/Nielsen-cross- platform-report-q1-2011_web.pdf 246. Total Audience Report: Q2 2015 (table 9, page 19), Nielsen, 21 September 2015: http://www.nielsen.com/us/en/insights/ reports/2015/the-total-audience-report-q2-2015.html 247. Seasonal effects cause significant quarterly variations in TV watching in the US (and other markets), therefore it is important to compare the same quarter being measured. Technology, Media & Telecommunications Predictions 2016 71