201. 12-17 year olds went to 6.4 movies in 2014, while 18-24 went to 6.2 movies, for an average of 6.3. Assuming they went to five percent more movies in 2015 (in line with our estimate) that would be 6.6 movies for 2015. See Theatrical Market Statistics 2014 (page 9), MPAA, as accessed on 15 December 2015: http://www.mpaa.org/wp-content/uploads/2015/03/ MPAA-Theatrical-Market-Statistics-2014.pdf 202. iPhone, iTunes, Apple Pay, Apple TV, Safari are trademarks of Apple Inc., registered in the U.S. and other countries. Deloitte Global’s TMT Predictions 2016 is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc.. 203. What Do Millennials Really Want?, NCM, 9 October 2014: http://blog.ncm.com/2014/10/09/millenials/ 204. Sequels and franchises make 2015 the year of the mega-movie, The Guardian, 15 November 2015: http://www.theguardian. com/business/2015/nov/15/sequels-franchises-us-box-office-record 205. 155 movie sequels currently in the works, Den of Geek, 2 December 2015: http://www.denofgeek.com/movies/movie- sequels/35837/157-movie-sequels-currently-in-the-works 206. American Studios To American Audiences: Please Take A Seat … In The Way, Way Back, Deadline, 28 September, 2014: http://deadline.com/2014/09/american-box-office-importance-studios-oversas-841427/ 207. Future of Film II: Box Office Losses as the Price of Admission, Ivey Business Review, 1 March 2014: http://iveybusinessreview. ca/blogs/lbolukhba2010/2014/03/01/future-of-film-ii-la-fin-du-cinema/ 208. Sequels and franchises make 2015 the year of the mega-movie, The Guardian, 15 November 2015: http://www.theguardian. com/business/2015/nov/15/sequels-franchises-us-box-office-record 209. 2013 Global Box Office, MPAA, as accessed on 11 December 2015: http://www.mpaa.org/wp-content/uploads/2014/03/MPAA- boxoffice-72ppi.png 210. China Box Office Hits $6.3 Billion for 2015, Marking 48 Percent Yearly Growth, The Hollywood Reporter, 3 December 2015: http://www.hollywoodreporter.com/news/china-box-office-hits-63-845728 211. Global box office flatlines, but China shows strong growth, The Guardian, 12 March 2015: http://www.theguardian.com/ film/2015/mar/12/global-box-office-china-strong-growth 212. Number of cinema screens in China from 2007 to 2014, Statista, as accessed on 14 December 2015: http://www.statista.com/ statistics/279111/number-of-cinema-screens-in-china/ 213. Number of US Movie Screens, The National Association of Theatre Owners, as accessed on 14 December 2015: http://natoonline.org/data/us-movie-screens/ 214. China Surges 36% in Total Box Office Revenue, Variety, 4 January 2015: http://variety.com/2015/film/news/china-confirmed-as- global-number-two-after-36-box-office-surge-in-2014-1201392453/ 215. Number of cinema admissions in India from 2009 to 2014 (in millions), Statista, as accessed on 14 December 2015: http://www.statista.com/statistics/316824/cinema-admissions-india/ 216. Theatrical Market Statistics 2014, MPAA, March, 2015: http://www.mpaa.org/wp-content/uploads/2015/03/MPAA-Theatrical- Market-Statistics-2014.pdf 217. Why Does Movie Popcorn Cost So Much?, Stanford Graduate School of Business, 1 December 2009: https://www.gsb.stanford. edu/insights/why-does-movie-popcorn-cost-so-much 218. Fox Germany Inks Deal With Italy’s Rai Com To Release Live Italian Operas Theatrically, Variety, 19 November 2015: http://variety.com/2015/film/global/1201644399-1201644399/ 219. eSports, Cineplex, as accessed on 14 December 2015: http://www.cineplex.com/Events/eSports 220. Penetration was over 76 percent in 2000, and 89.4 percent in 2010. The Truth and Distraction of US Cord Cutting, REDEF, 20 October 2015: https://redef.com/original/the-truth-and-distraction-of-us-cord-cutting 221. Nielsen Comparable Metrics: Q2 2015 (page 9), Nielsen, 3 December 2015: http://www.nielsen.com/us/en/insights/ reports/2015/the-comparable-metrics-report-q2-2015.html 222. Number of pay-TV households in the United States from 2014 to 2019 (in millions), Statista, as accessed on 17 December 2015: http://www.statista.com/statistics/251268/number-of-pay-tv-households-in-the-us/ 223. Telephone companies did not offer pay-TV in 1997, but cable TV was in 65.9 million households and there were 6.5 million satellite TV subscribers. See US Households With Cable Television, 1977-1999, TV History, as accessed on 17 December 2015: http://www.tvhistory.tv/Cable_Households_77-99.JPG; Net January 1997 satellite subscriber additions, satbiznews.com, as accessed on 17 December 2015: http://www.satbiznews.com/jan97sat.html 224. 83% of US Households Subscribe to a Pay-TV Service, Leichtman Research Group (LRG), 3 September 2015: http://www.leichtmanresearch.com/press/090315release.pdf 225. Deloitte US’s Digital Democracy Survey, Ninth edition, Deloitte Development LLC, 2015: http://www2.deloitte.com/us/en/ pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends. html; Survey Shows Fewer Adults Considering Cutting the Cord, The Motley Fool, 13 November 2015: http://www.fool.com/ investing/general/2015/11/13/survey-shows-less-adults-considering-cutting-the-c.aspx 226. TV “cord cutting” accelerates, Flatpanels, 12 August 2015: http://www.flatpanelshd.com/news. php?subaction=showfull&id=1439361804 70