Deloitte Global further predicts that this moderate Specific subsets of the US audience are shifting viewing decline will continue, but average daily viewing in the habits faster than the average. Trailing millennials aged US will likely still be over 240 minutes in 2020, that 18-24 watched 29 percent fewer minutes of TV daily is greater than in most other countries, despite the in 2015 than they did in 2011 (see Figure 12). This is an fall. Four hours would be exactly the same amount of 8.3 percent compounded annual decline, which is traditional TV as watched in the 1998-99 broadcast six times faster than the 1.3 percent decline seen for the 249 253 season . population aged 2+ in the same period . Average daily TV viewing, live and time-shifted Younger Americans have always watched considerably 254 trailing millennials. Deloitte Global predicts that less TV than older demographics , but the gap is 18-24 year-olds will watch about 12 percent less widening: in 2008 18-24 year-olds watched 58 percent traditional TV in Q1 of the 2016 broadcast year than in as much live and time-shifted TV as those over 65, while the same quarter of the previous year, or about 20 fewer by 2015 that age group was watching only 36 percent minutes daily, down to an average of 150 minutes, still as many minutes of live and time-shifted TV on TV sets, well over two hours. Deloitte Global further predicts and about 42 percent as many minutes of all video on 255 that erosion in viewing time will continue, and that all devices as Americans 65+ . As TV time for 18-24 18-24 year-olds will be watching less than two hours year-olds drops to under two hours per day, we may of TV daily by 2020, but more than 90 minutes. end up nearing a tipping point where TV viewing for Some portion of their video consumption over that that demographic may begin to decline more sharply time period will likely be shifting from traditional TV on than for the population as a whole: there may be TV sets to other devices, such as multimedia devices a threshold or minimum daily viewing time below which (Apple TV digital media extender, Chromecast, etc.) media consumption changes more abruptly. 250 smartphones, computers and tablets . But video consumption on those devices, while it has been growing, has not been offsetting the decline in traditional TV-watching by trailing millennials. In 2015, all video watched on devices other than TV sets was 251 32 minutes daily, up from 28 minutes in 2014 . Those additional four minutes are much less than the 33 minute decline in traditional TV on TV sets that 252 18-24 year-olds watched over the same two periods . Figure 12: Daily TV minutes (live and time shifted) for US 18-24 year olds in Q1 Minutes 300 250 200 150 100 50 0 Q1 2010 Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016E Source: Nielsen Three Screen Report Q1 2010, Nielsen Cross Platform Reports Q1 2011, 2012, 2013, 2014, Nielsen Total Audience Report Q1 2015, and Deloitte Global estimate for Q1 2016. For further information on the source, see endnotes. Technology, Media & Telecommunications Predictions 2016 37