Trailing millennials are the pro-PC, not the post-PC generation Deloitte Global predicts that trailing millennials (18-24 The large screens, keyboards and trackpads or mice years old) are likely to be the most pro-PC of all age of the laptop provide an ease of input and display groups in 2016. They are very unlikely to be post-PC and that is superior to even the largest phablet. It appears abandon personal computers (any operating system). millennials (and other age groups) are more than willing This age group is the smartphone generation, but its to have a laptop open in front of them and hold a ownership, intent to purchase and use of PCs will likely smartphone in their other hand. be higher than any other age group in 2016. When it comes to substitution, it appears to be the large According to research by Deloitte member firms on tablet (nine inches or larger) that is being partly passed average over 85 percent of trailing millennials in over by 18-24 year-olds. In every country surveyed, 13 developed countries had access to a laptop in access to laptops for trailing millennials was between 54 2015 . This is a little lower than the 89 percent who 38 and 60 percentage points more than access to large have access to a smartphone in these markets (see tablets, and averaged 52 percentage points higher 55 Figure 2) . In most countries access to smartphones across all 13 countries. is slightly higher, but in the US, France, and Canada more 18-24 year-olds have access to a laptop than Trailing millennials are actively interested in acquiring a smartphone. Further, laptop access for the trailing new laptop models. Purchase intent may be at a lower millennial demographic was either highest or second level than for smartphones, along with every other highest of the six age groups in the survey in all but two device, but laptops are still the second-most desired markets, Norway and Finland. Access to a laptop among device in every country surveyed. About a third of 18-24 trailing millennials was seven percent higher than for the year-olds in developed countries surveyed planned to population as a whole, and in some countries was much buy a new smartphone in the next 12 months, and higher than the average: 17 percent in the US, a quarter intended to buy a new laptop (see Figure 3). 15 percent in Canada, 12 percent in Australia and 10 percent in France. That number is roughly double the percentage of other devices one might expect a post-PC generation to be It appears that 18-24 year-olds consider smartphones thinking about buying, such as tablets, wearables or and PCs as complements, not substitutes. This may be portable games players. Once again, the intent-to- partly because laptops are more affordable than they purchase data for laptops for millennials was higher once were, with many sub-$500 devices available. than for any other age group in 12 of the 13 countries Trailing millennials in developed countries may not have surveyed, with Norway as the only exception. to choose between a PC and a smartphone. Figure 2: Laptop and smartphone adoption among 18-24 year-olds Q: Which of the following devices do you own or have ready access to? 100% 80% 60% 40% 20% 0% Average Australia Canada Finland France Germany Italy Japan Netherlands Norway Singapore Spain UK US Laptop Smartphone Weighted base: Respondents aged 18-24: Australia (265), Canada (253), Finland (120), France (242), Germany (212), Italy (193), Japan (185), Netherlands (253), Norway (130), Singapore (327), Spain (193), UK (510), US (279) Source: Deloitte member firms’ Global Mobile Consumer Survey, developed countries, May-July 2015 8