174. For more information, see How Counter-Strike: Global Offensive is still dominating Steam, gamesindustry.biz, 16 October 2015: http://www.gamesindustry.biz/articles/2015-10-15-how-counter-strike-global-offensive-is-still-dominating-steam 175. For some background on the financial performance of Monument Valley, see Monument Valley Team Reveals The Cost And Reward Of Making A Hit iOS Game, TechCrunch, 15 January 2015: http://techcrunch.com/2015/01/15/monument-valley-team- reveals-the-cost-and-reward-of-making-a-hit-ios-game/ 176. 2016 to be the year global mobile advertising overtakes newspapers, The Drum, 14 September 2015: http://www.thedrum. com/news/2015/09/14/2016-be-year-global-mobile-advertising-overtakes-newspapers; Cost of mobile ad-blocking will only be $1 billion, research firm says, Fortune, 23 September 2015: http://fortune. com/2015/09/23/cost-of-ad-blocking/ 177. In one test, the largest homepage downloaded was 19.4 MB in size and took 39 seconds to download over a 4G network. For more information see Putting Mobile Ad Blockers to the Test, The New York Times, 1 October 2015: http://www.nytimes. com/2015/10/01/technology/personaltech/ad-blockers-mobile-iphone-browsers.html?_r=0 178. Report: Apps Nearly 90 Percent Of Smartphone Internet Time, Marketing Land, 7 March 2014: http://marketingland.com/ report-apps-now-90-percent-smartphone-internet-time-76257 179. Report: Apps Nearly 90 Percent Of Smartphone Internet Time, Flurry Insights, 26 August 2015: http://flurrymobile.tumblr.com/ post/127638842745/seven-years-into-the-mobile-revolution-content-is 180. For more information on the size of the PC-based ad-blocking market, see The cost of ad blocking, 2015 Ad Blocking Report, PageFair and Adobe, 2015: http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf 181. As an example of the reporting on this, see iOS 9 ad-blocker apps shoot to top of charts on day one, The Guardian, 17 September 2015: http://www.theguardian.com/technology/2015/sep/17/adblockers-ios-9-app-charts-peace 182. On September 17 2015, three of the top five apps were ad-blockers: Peace, Crystal and Purify occupied #1, #2 and #4 position. As of October 2015, Purify is ranked #44 in paid apps, Crystal is ranked #180 (top ad blocker ranked after Purify) and Peace has been withdrawn from the app store. See iOS Top App Charts, AppAnnie: https://www.appannie.com/apps/ios/ top/?_ref=header&device=iphone 183. Digicel has started blocking advertisements on its networks in the Caribbean. See Digicel first mobile group to block ads in battle against Google, Financial Times, 30 September 2015: https://next.ft.com/content/73262f80-676d-11e5-97d0- 1456a776a4f5 184. France tells internet service provider to end ads block, 8 January 2013: http://www.bbc.co.uk/news/technology-20943779 185. Safari application program on iOS devices has offered a ‘reader mode’ for years. iPhone, iTunes, Apple Pay, Apple TV, Safari are trademarks of Apple Inc., registered in the U.S. and other countries. Deloitte Global’s TMT Predictions 2016 is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc.. 186. North American gross box office revenue from 1980 to 2014 (in billion US dollars), Statista, as accessed on 14 December 2015: http://www.statista.com/statistics/187069/north-american-box-office-gross-revenue-since-1980. 187. Domestic Movie Theatrical Market Summary 1995 to 2015, as accessed on 15 December, 2015: http://www.the-numbers.com/ market/ 188. This assumes US and Canadian inflation rates of about two percent per year over the next few years. 189. Assessing the longer term outlook of the box office (page 10, figure 11), Canaccord Genuity, 23 March 2015 190. Box Office Ticket Sales 2014: Revenues Plunge To Lowest In Three Years, International Business Times, 5 January 2015: http:// www.ibtimes.com/box-office-ticket-sales-2014-revenues-plunge-lowest-three-years-1773368 191. Box Office Will Fall in 2016 Following Record Year, Study Says, Variety, 15 October 2015: http://variety.com/2015/film/box- office/2016-box-office-down-2015-record-1201619066/ 192. Domestic Movie Theatrical Market Summary 1995 to 2015, as accessed on 15 December, 2015: http://www.the-numbers.com/ market/ 193. Deloitte Global estimates for 2015 for admissions, box office and per capita visits. 194. Theatrical Market Statistics 2014 (page 9), MPAA, as accessed on 15 December 2015: http://www.mpaa.org/wp-content/ uploads/2015/03/MPAA-Theatrical-Market-Statistics-2014.pdf 195. Annual Average US Ticket Price, The National Association of Theatre Owners, as accessed on 14 December 2015: http://natoonline.org/data/ticket-price/ 196. Global box office revenue from 2015 to 2019 (in billion US dollars), Statista, as accessed on 14 December 2015: http://www.statista.com/statistics/259987/global-box-office-revenue/ 197. Putting a Price Tag on Film Piracy, The Wall Street Journal, 5 April 2013: http://blogs.wsj.com/numbers/putting-a-price-tag-on- film-piracy-1228/ 198. The sneaky way movie theaters are making up for falling ticket sales, Fortune, 18 February 2015: http://fortune.com/2015/02/18/movie-theaters-concessions/ 199. Movie Theaters Make 85% Profit at Concession Stands, Time, 7 December 2009: http://business.time.com/2009/12/07/movie- theaters-make-85-profit-at-concession-stands/ 200. Assessing the longer term outlook of the box office (page 9, figure 10), Canaccord Genuity, 23 March 2015. Technology, Media & Telecommunications Predictions 2016 69

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