Important Notice from Deloitte This final report (the “Final Report”) has been prepared by Deloitte LLP (“Deloitte”), the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), for Google Ireland Ltd (“Google”) in accordance with the contract with them dated 19/2/2015 (“the Contract”) and on the basis of the scope and limitations set out below. DTTL and each of its member firms are legally separate and independent entities. The Final Report has been prepared solely for the purposes of estimating the impact of web traffic on revenues of traditional newspaper publishers, as set out in the Contract. It should not be used for any other purposes or in any other context, and Deloitte accepts no responsibility for its use in either regard. The Final Report is provided exclusively for Google’s use under the terms of the Contract. No party other than Google is entitled to rely on the Final Report for any purpose whatsoever and Deloitte accepts no responsibility or liability or duty of care to any party other than Google in respect of the Final Report and any of its contents. As set out in the Contract, the scope of our work has been limited by the time, information and explanations made available to us. The information contained in the Final Report has been obtained from Google and third party sources that are clearly referenced in the appropriate sections of the Final Report. Any results from the analysis contained in the Final Report are reliant on the information available at the time of writing the Final Report and should not be relied upon in subsequent periods. All copyright and other proprietary rights in the Final Report remain the property of Deloitte LLP and/or Google and any rights not expressly granted in these terms or in the Contract are reserved. Any decision to invest, conduct business, enter or exit the markets considered in the Final Report should be made solely on independent advice and no information in the Final Report should be relied upon in any way by any third party. This Final Report and its contents do not constitute financial or other professional advice, and specific advice should be sought about your specific circumstances. In particular, the Final Report does not constitute a recommendation or endorsement by Deloitte to invest or participate in, exit, or otherwise use any of the markets or companies referred to in it. To the fullest extent possible, both Deloitte and Google disclaim any liability arising out of the use (or non-use) of the Final Report and its contents, including any action or decision taken as a result of such use (or non-use). Contacts: Chris Williams, Partner, Deloitte Economic Consulting [email protected] Davide Strusani, Director, Deloitte Economic Consulting [email protected] Ana Aguilar, Director, Deloitte Economic Consulting [email protected]

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