The impact of web traffic on revenues of traditional newspaper publishers respondents in the UK noted that their news consumption has increased as a result of greater diversity 30 of news sources available online. In addition, 46% and 49% of respondents in the UK and Germany respectively agreed that such variety in news sources allowed easier access to a greater number of opinions and views. Readers are able to engage more actively in reported events by contributing to comment boards or discussion forums. On some modern news sites, readers can even participate in journalism itself by uploading videos of news 31 scene footage, and distribute the news to broader audiences through social networks. The uptake is noticeable. Approximately 25% of survey participants in both the UK and Germany stated that they share news stories via Facebook, with 15% of users regularly commenting on stories via Twitter or 32 Facebook. 30 Oliver and Ohlbaum News Consumer Survey (2013), in ‘Different media, different roles, different expectation: The nature of news consumption in the digital age.’ 31 Nguyen, A. (2013), ‘Harnessing the potential of online news: Suggestions from the study on the relationship between online news advantages and its post-adoption consequences’. Retrieved from: http://jou.sagepub.com/content/11/2/223.abstract. Summary available at: http://onlinejournalismblog.com/2010/04/27/why-do-people-read-online-news-research-summary/ 32 Oliver and Ohlbaum News Consumer Survey (2013), in ‘Different media, different roles, different expectation: The nature of news consumption in the digital age.’ Deloitte LLP. 10