The big challenges Case studies Our wardrobe Insight & research The way we work Next steps 01 Res€oninƒ o he €ressure ‚or ƒro„h Fashion an uxury brans hae €roe o be resiien oer he †ourse o‚ he o„nurn in re†en i…es bu no„ …any brans are sub‹e† o hiƒher ƒro„h ex€e†aions – an in a …ore †o…€eiie …arke These y€es o‚ €ressures are †reainƒ †o……on ra€s ‚or uxury brans o ‚a ino – su†h as akinƒ riskier ra€i˜fire bes o †a€ure ƒro„h This €ro†ess †an uner…ine one o‚ he uxury se†or’s …os i…€oran €rin†i€es – bran e uiy –onsu…ers are ainƒ o ha †o…€exiy – „ih he abiiy o sho€ on heir o„n er…s „hen an „here hey „an „hie a††essinƒ †o…€ee “The ƒoba uxury ƒoos €ri†e rans€aren†y Res€oninƒ o his €ressure re uires he abiiy o kee€ u€ „ih he †onsu…er an €roiinƒ se†or has oube oer he he… „ih …eaninƒ‚u €rou† ex€erien†es ha srenƒhen bran e uiy ™usainabe ƒro„h – €reserinƒ bran e uiy €as en years an „e an …ainaininƒ ex†usiiy – is he ui…ae e uaion ex€e† i o oube aƒain o baan†e by 2020” ‘asi† €rin†i€es o‚ susainabe uxury ƒro„h Fo†us on ‚e„er ™ay †ose o ‘ui o‚‚erinƒs an isan†e he bran an biƒƒer bes he †onsu…er ex€erien†es ha˜ ‚ro… …ass srenƒhen bran €rin†i€es Leaershi€ in Luxury 201š ›o…an ™a†hs
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