The big challenges Case studies Our wardrobe Insight & research The way we work Next steps 02 ‘riƒinƒ he iƒia iie Many uxury brans are si uesioninƒ ho„ o briƒe he ‘iƒia iie’­ I is a ery ei†ae €ah o rea ƒien „ha’s a sake – he bran heriaƒe­ An his €ah „i i…€a† …ore han ‹us onine reenue­ iƒia e†hnooƒies hae re†eny been esi…ae o influen†e oer a hir o‚ ƒoba in˜sore reai saes­ We hink ha nu…ber is ikey o ƒro„ o ž0Ÿ urinƒ 201ž­ This a††eeraion …eans a i€€inƒ €oin in uxury reai „here iƒia †an no onƒer be †onsiere a Ÿ isin† business insea i „i in†reasinƒy be†o…e ‚una…ena o orƒanisaions an he enire †onsu…er˜ bran reaionshi€­ Any iƒia …ani‚esaion o‚ he bran – ‚ro… so†ia €a‚or…s o hir €ary isribuors – —0 nees o be synony…ous o he bran †ore aues an be aiore o he nees o‚ he †uso…er­ o‚ isiors use iƒia ‚or sho€€inƒ˜ A …isaiƒne or ƒeneri† iƒia o‚‚erinƒ …ay a†uay reae a†iiies be‚ore or urinƒ „ien he iƒia iie­ heir …os re†en ri€ o a sore –onsier iƒia inera†ion €oins a†ross he „hoe i‚e†y†e AWARE CONSIDER EVALUATE PURCHASE LOYALTY RECOEND Diil A ­€ S‚cil S‚cil W ƒ€i „ ‚ƒil … Tƒl  A†† Diil Ei‚­il CR The New €igital €iide †‡ˆ‰ €eloitte