The big challenges Case studies Our wardrobe Insight & research The way we work Next steps 04 Manaƒinƒ he ‚u aue †hain Ÿ –reainƒ uaiy €rou†s re uires ex uisie …aerias an †are‚u arisanshi€ Many uxury ƒoos †o…€anies are ¤š iƒheninƒ heir †onro oer a as€e†s o‚ heir business – ‚ro… esiƒn o isribuion ‘y …anaƒinƒ he ‚u aue †hain o‚ exe†uies are hiƒhy ¡an o‚en ineƒrainƒ …ore saƒes o‚ he aue †hain£ †o…€anies †an he€ ensure ha hey hae ex†usie riƒhs †on†erne abou risks „ihin o an aaiabiiy o‚ in€us an €roe† he €osiioninƒ an he ‘ ‹ lŠ c‰i‹ re€uaion o‚ heir brans E‚‚e†ie aue †hain …anaƒe…en „i be an in†reasinƒ sour†e o‚ †o…€eiie aanaƒe The Ri€€e E‚‚e† 201š eoie ¦uaiy s€ee an susainabiiy beinƒ €ri…ary aue riers – a o‚ „hi†h si unerneah he banner o‚ ensurinƒ bran heriaƒe an e uiy re…ain ina† €eliering alue and protecting the brand throughout the alue chain S cŠiŽ ‚Œ SŠ††lŽ Rapid Time to Market C‚‹€i€ ‹ Di€iƒŠi‚‹ ”eri†ay ineƒrainƒ ao„s ‘y †onroinƒ …ore o‚ he ›reaer †onro oer he beer aaiabiiy …ore sabe su€€y †hain i †an reu†e †uso…er ‚a†inƒ i…aƒe o‚ †oss an …ainains uaiy he i…e ‚ro… †a„ak o he bran eƒ buyinƒ ba†k †onro o ensure hiƒh˜ uaiy †oa˜hanƒer o res€on o ‚ran†hise sores o ensure …aerias ‚or €rou†s †uso…er e…an bran ineƒriy
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