The big challenges Case studies Our wardrobe Insight & research The way we work Next steps  strategy for growth “This was a great piece of strategy work based on a real understanding of our business and our people. ¢ew œook ¢ew œook, a global fastfashion retailer with over £,„„„ now has a clear vision that is actionable, stores around the globe, had experienced two se”uential differentiating and understood years of significant profit decline in ¥„££ and ¥„£¥. Žaced with financial pressure from private e”uity investors by everyone” and with a new ambition to become a global, multichannel brand, the new ‰E‘ and executive team were seeking nders Kristiansen, ‰E‘, ¢ew œook to define a robust growth strategy to help turn around the business. e helped to identify potential growth ith a clear threeyear vision now opportunities for the business, including defined, the challenging part was helping a long list of strategic initiatives and ¢ew œook plan and prepare for execution. expansion markets. The team ran a series e worked with the client to develop of workshops with ¢ew œook €irectors detailed activity roadmaps for each to prioritise initiatives and markets based strategic initiative, identify organisational on their attractiveness and ¢ew œook’s barriers that could inhibit the effective ability to win against each opportunity. delivery of the strategy, and support the This resulted in a clear set of focused organisation in overcoming key barriers. ‘here to ­lay’ initiatives that made The ‰E‘ communicated the strategy to up a ‰ore ›rowth ¡odel, including the ˆoard within two weeks and began the delivery of a seamless multichannel delivering thereafter. ince the new customer experience and a new pricing strategy was launched, ¢ew œook has strategy, that could ultimately be seen likeforlike sales, overall revenue rolled out globally. and underlying operating profits grow. The retailer also successfully opened ten stores in ‰hina as part of the international expansion plan.